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Promoting Innovations. Step 0 "Searching Ideas”


Mikhail Khomich
(about the author)

Khomich Mikhail Viktorovich –

Published in:
Russian Journal of Entrepreneurship
– № 7-1 / July, 2011



Keywords: lateral marketing, pull-approach, pushapproach, searching ideas


Citation:
Mikhail Khomich (2011). Promoting Innovations. Step 0 "Searching Ideas”. Russian Journal of Entrepreneurship, 12(7), 137-139. — url: http://bgscience.ru/com/lib/3045


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Abstract:

The author analyzes the main methods of generating and searching innovative ideas. Among them are borrowing at work, pull-approach, pushapproach, using idea bases and lateral marketing as a means of finding business ideas.







References:
1. Kotler F., Trias de Bes F. Lateralnyy marketing. Tekhnologiya poiska revolyutsionnyh idey. – M.: Alpina Pablisherz, 2010.
2. Mur Dzh. Preodolenie propasti. Marketing i prodazha khaytek-tovarov massovomu potrebitelyu. – M.: Vilyams, 2006.
3. Entrepreneur [Elektronnyy resurs]. – Rezhim dostupa: http:// www.entrepreneur.com