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Formation of a Balanced Scorecard for a Retail Trade Network


Elyvira Kafiatulova
(about the author)

Kafiatulova Elyvira Midikhatovna –

Published in:
Russian Journal of Entrepreneurship
– № 6-2 / June, 2011



Keywords: balanced scorecard, retail trade network


Citation:
Elyvira Kafiatulova (2011). Formation of a Balanced Scorecard for a Retail Trade Network. Russian Journal of Entrepreneurship, 12(6), 154-159. — url: http://bgscience.ru/com/lib/3016


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Abstract:

The article describes a model of strategy map for a balanced scorecard for a retail trade network. The author shows the main advantages of applying this model in the networks of the retail sector and identifies key performance indicators associated with the strategic goals of the organization.







References:
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2. Chzhop Enkhan, D. Kuvalin Finansovyy kontrol realizatsii marketingovyh strategiy // Marketing. – 2009. – № 6 (109). – S. 115–125.