bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Optimizing Multimedia Website Content as a Way to Build a Competitive Strategy to Promote Small Businesses


Evgeniy Selin, Aleksey Rubely, Oleg Sakhno
(about the authors)

Selin Evgeniy Valeryevich –

Rubely Aleksey Valeryevich –

Sakhno Oleg Igorevich –

Published in:
Russian Journal of Entrepreneurship
– № 1-2 / January, 2011



Keywords: internetadvertising, multimedia, promotion strategy, search engine, small business, video, website


Citation:
Evgeniy Selin, Aleksey Rubely, Oleg Sakhno (2011). Optimizing Multimedia Website Content as a Way to Build a Competitive Strategy to Promote Small Businesses. Russian Journal of Entrepreneurship, 12(1), 99-102. — url: http://bgscience.ru/com/lib/2824


Share:

Abstract:

Growth in the cost of Internet advertising limits its use in promoting small businesses. The article examines the possibility of optimizing the multimedia content of a website as a way to build a competitive promotion strategy.







References:
1. Ashmanov I., Ivanov A. Optimizatsiya i prodvizhenie saytov v poiskovyh sistemakh. – SPb.: Piter, 2008.
2. Selin E.V., Sakhno O.I Novyy trafik: kak privesti posetiteley s vertikalnogo poiska // Praktika Internet-marketinga. – 2010. – № 10. – S. 22.