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Staff Marketing and Managing the Uncertainty of Enterprise’s Internal Environment


Vladimir Chaschin
(about the author)

Chaschin Vladimir Vladimirovich –

Published in:
Russian Journal of Entrepreneurship
– № 4-1 / April, 2011



Keywords: enterprise, multicriteria optimization, personnel adaptation, personnel marketing, uncertainty ofinternal environment


Citation:
Vladimir Chaschin (2011). Staff Marketing and Managing the Uncertainty of Enterprise’s Internal Environment. Russian Journal of Entrepreneurship, 12(4), 85-90. — url: http://bgscience.ru/com/lib/2792


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Abstract:

The author suggests that not only the newly hired staff adapts to the internal environment of the enterprise, but the enterprise is influenced by the individual characteristics of the employees. This mutual process of adaptation is associated with all sorts of uncertainties, and in the author’s opinion, a tool for managing them is personnel marketing, which is able to effectively influence the criterion functions and restriction parameters of the economic life of the organization, including the ones at personnel adaptation.








References:
1. Kibanov A.Ya., Durakova I.B. Upravlenie personalom organizatsii: aktualnye tekhnologii nayma, adaptatsii i attestatsii. / A.Ya. Kibanov, I.B. Durakova – M.: Knorus, 2010.
2. Altshuller G. Nayti ideyu. Vvedenie v TRIZ / G. Altshuller – M., 2008.
3. Chaschin V.V. Strukturno-semioticheskie aspekty marketinga personala s tochki zreniya investitsionnoy paradigmy // Vestnik Uralskogo instituta fondovogo rynka. – 2010. – № 4.
4. Kotler F., Kartadzhayya Kh., Yang D. Privlechenie investorov: marketingovyy podkhod k poisku istochnikov finansirovaniya / F. Kotler, Kh. Kartadzhayya, D. Yang – M., 2009.
5. Zheleny M. Znanie protiv informatsii // Informatsionnye tekhnologii v biznese. – 2002.
6. Tatarenko V.N. Informatsionnaya politika predpriyatiya / V.N. Tatarenko – SPb, 2006.

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