The crisis of 2008-2009 has shown the need to change the main criteria of company’s successful development. Nowadays, instead of net profit growth and market value of enterprise, such an indicator should be sustainability of company’s business development. Analyzing the performance of Gazprom OJSC and changes in the natural gas market in Europe, the author concludes that sustainability of Russian gas sector companies should be increased through the diversification of exports to the Asia-Pacific Region.
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