Elyvira TarasenkoPublished in:
Russian Journal of Entrepreneurship
– № 2-1 / February, 2011



Keywords: aggressive marketing, competitive advantage, hotel brand, luxuryhotels, marketing strategy, partnership marketing, postcrisis period, target audience


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Abstract:

The article examines the opportunities and the need for a long-term marketing strategy for a high-quality hotel company during the crisis and post crisis periods. The author analyzes new opportunities for promoting hotel products in the highly competitive hospitality market and studies the impact of a sound marketing strategy on the competitiveness of the hotel products.

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