Zoya ProninaPublished in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2010



Keywords: analysis ofbusiness portfolio, benchmarking, implementation of strategy, life cycle, mckinsey matrix, stakeholders, strategic management


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Abstract:

For many years in domestic and foreign literature on strategic management new and new ideas of planning and strategy formulation are being examined and suggested. However, issues of technologies for strategy implementation largely remain a mystery. In this regard, aspects of strategy implementation and execution are less clear and comprehensible than those of its formulation and planning.

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