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Price Competitiveness of Trading Enterprises


Svetlana Ivanova
(about the author)

Ivanova Svetlana Vladimirovna – Postgraduate Student, Saint Petersburg State Marine Technical University, Chief Accountant, Torgovy Dom Strela (Strela Trading House) CJSC

Published in:
Russian Journal of Entrepreneurship
– № 11-1 / November, 2010



Keywords: expert assessment, payment terms, price competition, pricing policy, product competitiveness, segmentation of consumers, trading enterprise


Citation:
Svetlana Ivanova (2010). Price Competitiveness of Trading Enterprises. Russian Journal of Entrepreneurship, 11(11), 99-102. — url: http://bgscience.ru/com/lib/2413


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Abstract:

Price competition is the most simple and the most studied form of competition. Minimizing the cost, one can significantly increase the market segment but can also lose the financial sustainability of the trading enterprise and not get the desired commercial result in the form of profits from sales. The article discusses how under such conditions the trading enterprise should formulate the pricing policy aimed at improving the competitiveness of goods sold.







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