Grinevich Yuliya Anatolyevna – Associate Professor, Chair of Economic Theory of the National Economy, Lobachevsky State University of Nizhni Novgorod
Shenshin Aleksandr Sergeevich – Assistant, Chair of Management, Lobachevsky State University of Nizhni Novgorod
The authors suggest original interpretations of the key concepts that define the main directions of social and economic modernization in Russia. However, in their opinion, the use of more appropriate terms from the viewpoint of the Russian language would allow managers in the public and private economic sectors to better understand the planned changes and minimize the inevitable managerial mistakes.
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