Foreign Methodology of Auditing Marketing Activity of Companies

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Foreign Methodology of Auditing Marketing Activity of Companies

Elena Chayka

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 2-2 / February, 2010

Keywords: companys development strategy, internal and external environment of company, marketing audit model of marketingaudit, marketing mix, marketing risk management, pr

Citation:
Elena Chayka (2010). Foreign Methodology of Auditing Marketing Activity of Companies. Russian Journal of Entrepreneurship, 11(2), 82-87. — url: http://bgscience.ru/com/lib/2157

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Abstract:

The article explains the necessity of auditing marketing activities. The author defines the essence and special features of marketing audit, its key goals and objectives. The author suggests a comprehensive model for the implementation of marketing audit, including the audit of the external and internal environment factors of the company.

References:

Foreign Methodology of Auditing Marketing Activity of Companies

BIBLIO-GLOBUS Science

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