Choosing key factors for positioning enterprises of the food-processing industry

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Choosing key factors for positioning enterprises of the food-processing industry

Sergey Tumanov

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2009

Keywords: delivery chains, enterprise positioning, food-processing industry, hierarchy of motives, positioning key factors, trade mark

Citation:
Sergey Tumanov (2009). Choosing key factors for positioning enterprises of the food-processing industry. Russian Journal of Entrepreneurship, 10(9), 64-68. — url: http://bgscience.ru/com/lib/1700

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Abstract:

The article represents the main approaches to assessment of competitive positions of food-processing enterprises on the basis of choosing positioning key factors and taking into account integration processes in delivery chains.

References:

Choosing key factors for positioning enterprises of the food-processing industry

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