The article considers a problem of effective and steady functioning of the Russian bank system in conditions of the financial crisis which has had a dramatic impact on the economy. The author suggests a model of branch management optimization in the crisis conditions. In the framework of the given model the author determines some technology consisting of consecutive and integrated solutions. In the author’s opinion, every time it is necessary to consider and analyze the interdependent parameters: the absolute value of economic benefit in comparison with the absolute values of expenses and resources.