Keywords:business area, business structure, matrix model, portfolio analysis, strategic area of management, strategic planning, strategy of the enterprise
Citation: Pavel Krolevets (2009). Сhoosing the activity priorities of the business structures. Russian Journal of Entrepreneurship, 10(8), 97-101. — url: http://bgscience.ru/com/lib/1455
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Abstract:
The article presents a matrix multidimensional tool for analysis of portfolio of strategic areas of management, based on the ideas enshrined in the classical models of strategic planning. As the criteria of effectiveness of the formed portfolio value we consider the value of business as the most comprehensive for the interests of all participants in economic activities of business entities.