Formation of a marketing information system for retailers

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Formation of a marketing information system for retailers

Nikolay Zhukov

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Published in:
Russian Journal of Entrepreneurship
– № 5-1 / May, 2009

Keywords: information factor, marketing information system, retailers

Citation:
Nikolay Zhukov (2009). Formation of a marketing information system for retailers. Russian Journal of Entrepreneurship, 10(5), 113-118. — url: http://bgscience.ru/com/lib/1395

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Abstract:

The article presents the main results of a research on the process of formation of marketing information systems at retail trade. Considered their main types, the composition and directions of construction.

References:

Formation of a marketing information system for retailers

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