The article discusses country models of digitalization of the economy, the use of which may be useful in managing the digital transformation of the economy and society of the Russian regions. Particular attention is paid to the digitalization models of the leading countries in terms of the growth rate of the digital economy. The necessity of taking into account the specificity of the regions of the choice and adaptation of foreign models to domestic realities, as well as the full participation of the state, business and society in these processes, is substantiated.
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