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HR-brand, Brand and Reputation of a Company as Subjects of Intangible Property


Yuliya Kolesnikova, Elena Fakhrutdinova
(about the authors)

Kolesnikova Yuliya Sergeevna – Cand. of Econ. Sci., Assistant Lecturer of the Chair of Human Resources, Kazan (Privolzhsky) Federal University

Fakhrutdinova Elena Valeryevna – Doctor of Econ. Sci., Professor, Head of the Chair of Human Resources, Kazan (Privolzhsky) Federal University

Published in:
Creative Economy
– № 2 / February, 2013



Keywords: brand, company’s reputation, HR-brand, intangible property, reputation at the labor market, subjects of intangible property


Citation:
Yuliya Kolesnikova, Elena Fakhrutdinova (2013). HR-brand, Brand and Reputation of a Company as Subjects of Intangible Property. Creative Economy, 7(2), 69-76. — url: http://bgscience.ru/com/lib/1049


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Abstract:

Intangible property and its subject is considered, classification of the intangible property subjects are investigated among which company’s reputation is noted. The company’s reputation is a combined value of the reputation at the market of labor, goods and services and the reputation among partners and competitors. HR-brand and factors, affecting its formation are investigated.







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