Pavlov E.L.Published in:
Russian Journal of Entrepreneurship
– Volume 20, Number 1 (January 2019)

JEL classification: L94, M14, N74, N77

Keywords: Africa, corporate social responsibility (CSR), electric power, europe, Rosseti, stakeholders


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Abstract:

The article analyzes the activities of European energy companies in the field of corporate social responsibility (CSR) and the importance of social responsibility in creating a positive image of a company and improving its financial performance. A number of examples of CSR used in companies engaged in generation, transmission, and distribution of electricity are considered. The activities of these companies in the framework of the programs of their CSR policy are evaluated, and errors in the implementation of charitable projects are analyzed. The efforts and prospects of companies generating electricity for the transition to renewable energy sources are evaluated, as well as data on the CSR policy of these companies in the framework of environmental programs and environmental protection. The priorities of electric power companies in the implementation of CSR policy are considered. It is revealed that the considered companies pay special attention to internal policy of CSR in comparison with foreign policy. Based on the analysis of the history of CSR and the activities of European energy companies in the social sphere, recommendations for the effective development of social projects have been developed. Due to the large staff, energy companies can organize projects on social volunteering, and the article analyzes ways to improve the impact of volunteer projects, as well as the possibility of investing small and medium-sized businesses in the social programs of large companies. The possibility of using online volunteering for remote participation of employees in CSR programs is considered. It allows for convenient participation in volunteer activity and makes it available to each employee. Virtual volunteering is considered in conjunction with the practice of micro-volunteering, which allows employees to participate in CSR programs without leaving the workplace and spending no more than two hours a day on this activity. If one follows the recommendations outlined in this article, it may increase in the impact of the CSR policy of electric power companies and improve the image of such organizations among stakeholders.

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