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Types of business models of companies in the digital economy


Garifullin B.M., Zyabrikov V.V.
(about the authors)

Garifullin Bulat Maratovich – (LLC “PricewaterhouseCoopers Consulting”)

Zyabrikov Vladimir Vasilevich – (St Petersburg University)

Published in:
Creative Economy
– Volume 13, Number 1 (January 2019)

JEL classification: F61, M15, M20, M21

Keywords: business model, digital business transformation, digital economy


Citation:
Garifullin B.M., Zyabrikov V.V. (2019). Types of business models of companies in the digital economy. Creative Economy, 13(1), 83-92. doi: 10.18334/ce.13.1.39720


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Abstract:

The article analyzes in detail the specifics of the so-called "platform" business models that have become widespread in the era of digital business transformation, and also proposes a mechanism for their comparison with traditional business models. It is shown that in a number of industries platform business models, using the latest scientific achievements, are rapidly replacing traditional ones.







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