Короткова Н.Ю.Опубликовано в журнале:
Креативная экономика
– № 7 (43), Июль 2010



Ключевые слова: инноваторы, инновации, инновационный процесс, лид юзеры, пользовательские инновации, потребители, процесс создания инновации, совместная разработка, создание новых продуктов


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Аннотация:

Изучение потенциала различных типов потребителей в отношении генерирования и оценки новых идей позволяет рассматривать потребителей как ценный ресурс предприятия в процессе создания новых продуктов. В данной статье представлен синтез информации о роли потребителей в инновационной деятельности предприятий, предложено определение совместной разработки продуктов и описаны основные типы потребителей, способных принимать участие в процессе создания новых продуктов.

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