Business uberisation phenomenon and its limits

Тагаров Б.Ж.¹
¹ Байкальский государственный университет, Russia

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Journal paper

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Volume 13, Number 1 (January 2019)

Please, cite as:
Tagarov B.Zh. Fenomen uberizatsii biznesa i ego granitsy // Kreativnaya ekonomika. – 2019. – Tom 13. – № 1. – S. 93-104. – doi: 10.18334/ce.13.1.39744.

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=37028075
Cited: 13 by 07.12.2023

Abstract:
In this article, the author analyzes the uberisation process and defines the main features of this business model. The basic approaches to the definition of the term "uberisation" are considered. It is concluded that the uberisation process is to replace the hierarchical intra-corporate relations to the horizontal market relations. An analysis was made of theoretical approaches to determining the possibility of such replacing: the transaction cost economics, the information asymmetry theory, the tacit knowledge theory and the QWERTY effect theory. The uberisation process efficiencies and its limits were determined.

Keywords: information economy, transaction costs, uberisation, asymmetric information, and the digital economy

JEL-classification: L26, D02, D47

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