В болгарской управленческой практике существует много невыясненных положений, связанных с определением принципов, правил и подходов, необходимых для успешного формулирования и выполнения фирменной стратегии. Они обусловлены множеством факторов, от которых зависит эффект стратегии – внешними и внутренними, техническими, экономическими, психологическими, организационными и др. Здесь, однако, будут рассмотрены только некоторые общие проблемы, связанные со следующими более существенными организационными и технологическими аспектами при разработке стратегии фирмы.
The enterprises must continuously renovate and develop their business activities if they wont to be a real competitive on the market. They have to adopt and react to innovations faster than your competitors. This is the most important condition, which gives them lasting priority over the others, better market success and business results.
As the base of enterprise’s strategy takes up the ability for faster ad-aptation towards the changing market conditions, irrespective of the accent of different market strategies – developing and using the competitive priorities in the field of expenses or in the level of producing difference. That’s why the adaptation towards the market is one of the most important determinants on the competitive of the company.
The adaptation of enterprises towards the market shows the possibilities of the enterprise to catch in good time and to react quickly to changes in the necessities and requirements of the market. The notion for adaptation towards the market can be recognized from the time, which the enterprise needs to react to appearing new market possibilities.
The adaptation towards the market is bound with the idea of continuously renovate the markets and with the idea of searching the new market possibilities – this means that the idea of adaptation could be the base of company’s strategy. For those enterprises, which strive for such renovation, is depend on the relationships with the consumers and also on the system of analysis and using the information about changing markets.
This paper has for aim to presents the results of one research to find the level of adaptation toward the market from the enterprises in the field of service in Bulgaria, which was making by the authors. There was a special inquiry cart, which the managers of investigation enterprises must ticking the level of their enterprise on the different indexes.
The adaptation of enterprises towards the market was investigated by three indexes:
- Level in which the enterprise is able to catch in good time the changing in the requirements of the consumers and to renovate your markets.
- Middle time to creating, producing and introducing of new product on the market
- Middle time to creating, producing and introducing of modified product on the market
48 enterprises were investigated from different branch in the filed of service, such as 30 enterprises were small end medium. The research was during 2001 -2003. The receiving information was processed, generalized and ana-lyzed by statistical method STATGRAPHICS Plus 4.0.
As a result of this research the authors define the levels of enterprises adaptation towards the market as well as the levels of individual index. The final results are separate on the follows directions – levels generally for the enterprises in the field of service, small and medium enterprises in the field of services, for enterprises below in the field of services; for bigger, small end medium enterprises below in the field of service. They give us useful information to make a series of comparisons and analysis as well as the possibility to make reasonable governmental decisions.
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