Брынцев Александр Николаевич – доктор экономических наук, директор Российско-голландского Бизнес тренинг-консалтинг центра (ВТС), г. Калининград
In the manual the wide spectrum of questions of work of representatives of small and medium business in modern conditions is investigated. Thus the optimum organization of a wholesale company (WSC) which is provided: in short-term period - the parametrical and structural coordination; in long-term period - the system coordination and adaptation of the purposes and problems of creation of own market niche that gives to the manual special value, is considered. Development of the wholesale company is a condition of its survival, and definition of directions and maintenances of development is probably only in case when WSC has corresponding methodological toolkit. The book is intended for economists, students of higher educational institutions, listeners of various curriculums, post-graduate students and teachers, representatives of small and medium business and also for a wide range of readers.
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