ISSN: 1994‑6929 (print), 2409‑4684 (online)

Kreativnaya ekonomika

Abstracted in RSCI, Ulrich's. Published since 2007 by Saint-Petersburg State University of Economics (Saint-Petersburg, Russia).

Vol. 16, Number 11 (November 2022)

Issue contents

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Reshetnikova M.S., Pugacheva I.A., Popov V.V.

  Cyber threats: the uncertainty factor of the digital economy*

4113-4130

Voronov V.S., Smirnova V.R., Davydov V.D.

  Digital photography as an intangible asset in a creative investor's portfolio*

4131-4148

Panteleev D.N., Sozinova A.A., Ganebnyh E.V.

  Modernization of the marketing mix: from 4R to 5R*

4149-4160

Panteleev D.N., Berezina E.A.

  Interpersonal communication in the internal marketing environment*

4161-4174

Suzdaleva G. R., Borovyh E.S.

  Analysis of the relationship between marketing approaches and modern trends in consumer behaviour*

4175-4190

Biryukov E.V.

  Evolution and prospects of the economics of enterprise*

4191-4206

Tyan A.Yu., Zemzyulina V.Yu., Kelchevskaya N.R., Pelymskaya I.S.

  The role of human capital in the transition of Russian enterprises to a green economy*

4207-4224

Kryukova A.D., Saveleva N.K., Meteleva O.A.

  Diversification strategy as an effective enterprise risk management tool in the modern economy*

4225-4236

Chekanova I.Yu.

  Creation of a unified register of socially oriented non-profit organisations as a step towards a unified infrastructure for the evaluation and regulation of Russia's third sector*

4237-4250

Kryukov V.V., Razumova Yu.V., Soldatova L.S.

  Project-based management of digital transformation as a prerequisite for the companies' sustainable development*

4251-4264

Popov A.K., Udalov I.D.

  Trends and reasons for modernising large enterprise management models (on the example of ecosystems)*

4265-4284

Ryzhov E.V.

  Methodological approaches to the audit of state corporations*

4285-4298

Shalaeva L.V.

  Trends in renewal and depreciation of fixed assets in organisations of the Russian Federation: sectoral aspects*

4299-4320

Panyshev A.I.

  Franchising as a strategic direction for a small catering company*

4321-4334

Babenchuk K.A., Belanova N.N., Cherepanov A.S.

  Particularities of the real estate developer economic potential*

4335-4346

Solod T.V.

  Investment strategies and portfolio ranking for the tourism industry (the Rostov region case study)*

4347-4362

Fomina A.N.

  Digital transformation of the TV industry: trends and contexts*

4363-4380

Lukina E.O.

  Visual stereotypes in healthcare organisation branding: a practical look at their impact*

4381-4390

Nikulnikov N.V., Izmaylov A.M.

  The impact of digital technology on the development of the pharmaceutical industry*

4391-4408

Polyanskaya O.A., Moiseeva E.E., Shishmaryova A.V.

  Directions of using wood waste based on ecotechnologies*

4409-4422

Ustinova L.N., Sayfullina F.M., Virtsev M.Yu., Shakirova A.I.

  Analysis of factors influencing the land market in Russia*

4423-4436