Хаирова С.М.Монография:
ISBN: 5-94112-022-2
Формат: 60x90/16, мягкая обложка
Тираж: 1000
Дата публикации: 02.11.2004
Издатель: Издательский дом «МЕЛАП»


Ключевые слова: логистика, логистический сервис


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Аннотация:

В монографии исследованы теоретические и методологические основы управления логистическим сервисом в глобальной экономике. Предложена разработанная автором концепция инновационной логистики, основу которой составляет управление логистическим сервисом с использованием принципов интеллектуального менеджмента. Обосновывается необходимость создания центра сервиса как виртуальной модели управления логистическим сервисом. Рекомендуется ученым, преподавателям, аспирантам, студентам экономических вузов, специалистам в области логистики, широкому кругу читателей.

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