Ways of transformation of the system of relationships between FMCG suppliers and retail chains in Russia
Алексина С.Б.1
1 Российский экономический университет им. Г.В. Плеханова
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 11 (November 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Please, cite as:
Aleksina S.B. Puti transformatsii sistemy vzaimootnosheniy postavshchikov FMCG i roznichnyh torgovyh setey v Rossii // Rossiyskoe predprinimatelstvo. – 2018. – Tom 19. – № 11. – S. 3425-3436. – doi: 10.18334/rp.19.11.39571.
Abstract:
The organization of goods supply effective system in the Russian FMCG market is characterized by an increasing level of influence on this process of large retail chains. The growth of the market power of retail chains is also evident in the process of negotiations with FMCG suppliers. It is not uncommon for retailers to abuse their market power by imposing unfavorable conditions for suppliers to supply goods to this sales channel.
The article presents a retrospective and prospective review of the ways to transform the system of relations between FMCG suppliers and retail chains in Russia against the background of the amendments to the law on trade. The main directions of improving the processes of interaction between suppliers of goods and large retail chains in the near future are substantiated. The main factors of increasing the role of self-regulation of the consumer market in Russia.
Keywords: distribution, retail trade, development trends, retail chains, commodity supply system, FMCG suppliers
JEL-classification: F14, L14, L81
References:
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Kurenkova V.P. (2018). Evolyutsiya sistemy kontrolno-nadzornyh meropriyatiy v torgovle [Evolution of the system of control and supervisory measures in trade]. Russian Journal of Entrepreneurship. 19 (3). 725-736. (in Russian). doi: 10.18334/rp.19.3.38836.
Leonova Yu.G. (2012). Suschnost i slagaemye konkurentosposobnosti optovyh torgovyh organizatsiy [The essence and components of the competitiveness of wholesale trade organizations]. The strategy of the enterprise in the context of increasing its competitiveness. (1(1)). 147-149. (in Russian).
Mayorova E.A. (2015). K voprosu o sotsialnoy effektivnosti torgovli [On the issue of trade social efficiency]. Advances in current natural sciences. (1-4). 718. (in Russian).
Mayorova E.A., Lapitskaya N.V. (2016). Assessment of customers' perception of social responsibility of trade business International Journal of Economics and Financial Issues. 6 (2). 158-163.
Naumov V.N. (2015). Vliyanie rynochnoy sily kompanii na peregovonyy protsess v sfere prodazh [Influence of the market power of the company on the negotiation process in the field of sales]. Sales management. (1). 2-9. (in Russian).
Nazarov L.A. (2010). Osobennosti sotrudnichestva s roznichnymi torgovymi setyami [Features of cooperation with retail chains]. Sales management. (5). 296-300. (in Russian).
Olifirov A.V., Karaschuk O.S., Mayorova E.A. (2018). Organizatsionno-ekonomicheskie aspekty transfera tekhnologiy v torgovle [Organizational and economic aspects of technology transfer in trade]. Russian Journal of Entrepreneurship. 19 (3). 619-632. (in Russian). doi: 10.18334/rp.19.3.38820.
Panasenko S.V., Stukalova I.B., Mazunina T.A. (2018). Napravleniya razvitiya sovremennoy roznichnoy torgovli [Directions of modern retail trade]. Russian Journal of Entrepreneurship. 19 (3). 599-608. (in Russian). doi: 10.18334/rp.19.3.38818.
Paramonova T.N., Uryaseva T.I., Ramazanov I.A. (2016). Prodovolstvennaya inflyatsiya v Rossii i puti ee preodoleniya [Food Inflation in Russia and the Ways to Overcome it]. Practical Marketing. (6(232)). 34-40. (in Russian).
Rozhkova M.V. (2016). Sovershenstvovanie vzaimodeystviya distribyutora i proizvoditelya kak faktor povysheniya konkurentosposobnosti predpriyatiy [Improvement of interaction between distributor and manufacturer as a factor of increasing competitiveness of enterprises]. Economics and management: analysis of trends and development prospects. (31-1). 94-102. (in Russian).
Shelepina I.G. (2016). Integratsiya kanalov prodazh v deyatelnosti distribyutora [Integration of sales channels in distributors’ activity]. RISK: Resources, information, supply, competition. (3). 84-87. (in Russian).
Sidorova T.E., Maslova V.A. (2013). Kodeks dobrosovestnyh praktik vzaimootnosheniy mezhdu torgovymi setyami i postavschikami potrebitelskikh tovarov [Code of fair practices of retail chains and their suppliers]. Commercial Law Journal. (1(12)). 83-101. (in Russian).
Soldatova N.F., Ilyashenko S.B. (2014). Predprinimatelstvo: ustoychivost v usloviyakh globalnogo krizisa [Entrepreneurship: Sustainability in the conditions of global crisis]. Russian Journal of Entrepreneurship. (11(257)). 13-21. (in Russian).
Syomin A.N. (2017). Monopolizm torgovyh setey i transnatsionalnyh kompaniy na agroprodovolstvennom rynke strany: problemy i puti ikh resheniya [Monopolism of trade networks and transnational companies in the agro-food market of the country: problems and solutions]. Agro-food policy of Russia. (5(65)). 29-34. (in Russian).
Tyunik O.R., Nikishin A.F. (2015). Regionalnyy aspekt v zadache povysheniya effektivnosti deyatelnosti torgovyh organizatsiy [Regional aspect in the task of improving the efficiency of trade organizations] Problems of social and economic development of regions. 35-37. (in Russian).
Tyunik O.R., Nikishin A.F. (2017). Razvitie traditsionnoy torgovli v usloviyakh Internet ekonomiki [Development of traditional trade in conditions the economy Internet]. Journal of Economy and Entrepreneurship. (4-1(81)). 589-592. (in Russian).
Cheglov V.P. (2012). Tekhnologii tovarodvizheniya v setevyh torgovyh organizatsiyakh: problemy i resheniya [Features of technologies of merchandising in network trade organizations]. Management and Business Administration. (4). 98-110. (in Russian).
Cheglov V.P. (2013). Vliyanie roznichnyh torgovyh setey na sotsialno- ekonomicheskie parametry funktsionirovaniya regionov [Influence of retail distribution networks on social and economic parameters of functioning of regions]. Management and Business Administration. (4). 137-147. (in Russian).
Deputatova E.Yu., Baskakov V.A. (2018). Faktory potrebitelskogo sprosa v usloviyakh ekonomicheskoy retsessii [Factors of consumer demand within economic recession]. Journal of Economy and Entrepreneurship. (3(92)). 639-643. (in Russian).
Deputatova E.Yu., Ilyashenko S.B. (2017). Voprosy izucheniya pokupatelskogo sprosa i otsenki emkosti rynka [Aspects of consumer demand and assessment of market capacity]. Journal of Economy and Entrepreneurship. (8-3(85)). 56-61. (in Russian).
Ibragimova M.Kh. (2016). Osobennosti deyatelnosti distribyutorskikh kompaniy v Rossii i perspektivy ikh razvitiya [Features of activity of distribution companies in Russia and prospects of their development]. Naukovedenie. 8 (5(36)). 25. (in Russian).
Ivanov G.G., Mayorova E.A., Nikishin A.F. (2016). Metodicheskie aspekty otsenki sotsialnoy effektivnosti torgovli [Methodical aspects of evaluation of social performance of trade]. Journal of Economy and Entrepreneurship. (10-3(75)). 812-815. (in Russian).
Ivanov G.G., Orlov S.L. (2014). Strategicheskoe planirovanie ekonomiki i vazhneyshie prioritety razvitiya Rossii [Strategic Planning of Economy and Main Priorities of Russian Development]. The Review of Economy, the Law and Sociology. (2). 38-40. (in Russian).
Karaschuk O.S., Chibirev A.V. (2015). Perspektivnye napravleniya razvitiya sobstvennoy sistemy tovarodvizheniya torgovyh organizatsiy [Promising directions in the development of own merchandise flow system in trade organizations]. Russian Journal of Retail Management. 2 (1). 31-40. (in Russian). doi: 10.18334/tezh.2.1.464.
Krasilnikova E.A. (2015). Razvitie sistem upravleniya tovarodvizheniem v usloviyakh prodovolstvennogo embargo v sovremennoy Rossii [Development of merchandise distribution management under food embargo in contemporary Russia]. Russian Journal of Retail Management. 2 (2). 121-128. (in Russian). doi: 10.18334/tezh.2.2.574.
Krasilnikova E.A., Baskakov V.A. (2016). FMCG-rynok: dvukhletnie posledstviya embargo [FMCG Market: Two-Year Effects of the Embargo]. \Academy's Herald. (4). 46-49. (in Russian).
Kurenkova V.P. (2015). Torgovlya Rossii: regulirovanie i samoregulirovanie v usloviyakh rynka [Trade in Russia: regulation and self-regulation in the market conditions]. Russian Journal of Entrepreneurship. 16 (11). 1542-1556. (in Russian). doi: 10.18334/rp.16.11.236.
Kurenkova V.P. (2018). Evolyutsiya sistemy kontrolno-nadzornyh meropriyatiy v torgovle [Evolution of the system of control and supervisory measures in trade]. Russian Journal of Entrepreneurship. 19 (3). 725-736. (in Russian). doi: 10.18334/rp.19.3.38836.
Leonova Yu.G. (2012). Suschnost i slagaemye konkurentosposobnosti optovyh torgovyh organizatsiy [The essence and components of the competitiveness of wholesale trade organizations]. The strategy of the enterprise in the context of increasing its competitiveness. (1(1)). 147-149. (in Russian).
Mayorova E.A. (2015). K voprosu o sotsialnoy effektivnosti torgovli [On the issue of trade social efficiency]. Advances in current natural sciences. (1-4). 718. (in Russian).
Mayorova E.A., Lapitskaya N.V. (2016). Assessment of customers' perception of social responsibility of trade business International Journal of Economics and Financial Issues. 6 (2). 158-163.
Naumov V.N. (2015). Vliyanie rynochnoy sily kompanii na peregovonyy protsess v sfere prodazh [Influence of the market power of the company on the negotiation process in the field of sales]. Sales management. (1). 2-9. (in Russian).
Nazarov L.A. (2010). Osobennosti sotrudnichestva s roznichnymi torgovymi setyami [Features of cooperation with retail chains]. Sales management. (5). 296-300. (in Russian).
Olifirov A.V., Karaschuk O.S., Mayorova E.A. (2018). Organizatsionno-ekonomicheskie aspekty transfera tekhnologiy v torgovle [Organizational and economic aspects of technology transfer in trade]. Russian Journal of Entrepreneurship. 19 (3). 619-632. (in Russian). doi: 10.18334/rp.19.3.38820.
Panasenko S.V., Stukalova I.B., Mazunina T.A. (2018). Napravleniya razvitiya sovremennoy roznichnoy torgovli [Directions of modern retail trade]. Russian Journal of Entrepreneurship. 19 (3). 599-608. (in Russian). doi: 10.18334/rp.19.3.38818.
Paramonova T.N., Uryaseva T.I., Ramazanov I.A. (2016). Prodovolstvennaya inflyatsiya v Rossii i puti ee preodoleniya [Food Inflation in Russia and the Ways to Overcome it]. Practical Marketing. (6(232)). 34-40. (in Russian).
Rozhkova M.V. (2016). Sovershenstvovanie vzaimodeystviya distribyutora i proizvoditelya kak faktor povysheniya konkurentosposobnosti predpriyatiy [Improvement of interaction between distributor and manufacturer as a factor of increasing competitiveness of enterprises]. Economics and management: analysis of trends and development prospects. (31-1). 94-102. (in Russian).
Shelepina I.G. (2016). Integratsiya kanalov prodazh v deyatelnosti distribyutora [Integration of sales channels in distributors’ activity]. RISK: Resources, information, supply, competition. (3). 84-87. (in Russian).
Sidorova T.E., Maslova V.A. (2013). Kodeks dobrosovestnyh praktik vzaimootnosheniy mezhdu torgovymi setyami i postavschikami potrebitelskikh tovarov [Code of fair practices of retail chains and their suppliers]. Commercial Law Journal. (1(12)). 83-101. (in Russian).
Soldatova N.F., Ilyashenko S.B. (2014). Predprinimatelstvo: ustoychivost v usloviyakh globalnogo krizisa [Entrepreneurship: Sustainability in the conditions of global crisis]. Russian Journal of Entrepreneurship. (11(257)). 13-21. (in Russian).
Syomin A.N. (2017). Monopolizm torgovyh setey i transnatsionalnyh kompaniy na agroprodovolstvennom rynke strany: problemy i puti ikh resheniya [Monopolism of trade networks and transnational companies in the agro-food market of the country: problems and solutions]. Agro-food policy of Russia. (5(65)). 29-34. (in Russian).
Tyunik O.R., Nikishin A.F. (2015). Regionalnyy aspekt v zadache povysheniya effektivnosti deyatelnosti torgovyh organizatsiy [Regional aspect in the task of improving the efficiency of trade organizations] Problems of social and economic development of regions. 35-37. (in Russian).
Tyunik O.R., Nikishin A.F. (2017). Razvitie traditsionnoy torgovli v usloviyakh Internet ekonomiki [Development of traditional trade in conditions the economy Internet]. Journal of Economy and Entrepreneurship. (4-1(81)). 589-592. (in Russian).
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