Miroshnikova Marina Viktorovna – Leader of Development Department OJSC KB “VOSTOCHNIY” Postgraduate, Faculty of Management, State University – Higher School of Economics
Grischenkov Aleksandr Ivanovich – Cand. of Econ. Sci., Associate Professor, Head of Chair, Professor, Chair of Marketing, Bryansk State University n.a. Academician I.G. Petrovsky
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
The article presents the methods of psychographic research of bank services potential consumers. The main goal of this methods is optimization of bank’s advertising policy at the modern stage of bank marketing development – the growth of nonprice competitiveness.
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