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Marketing analysis for management of fuel and energy industry of national economy


Livon Martynov, Yuriy Anashin
(about the authors)

Martynov Livon Mikhaylovich – Doctor of Economic Sciences, Professor, The Academic Department of Management Bauman University

Anashin Yuriy Anatolyevich –

Published in:
Journal of Economics, Entrepreneurship and Law
– № 4 / December, 2013



Keywords: energy resources, fuel and energy industry of national economy, management, marketing analysis


Citation:
Livon Martynov, Yuriy Anashin (2013). Marketing analysis for management of fuel and energy industry of national economy. Journal of Economics, Entrepreneurship and Law, 3(4), 3-11. — url: http://bgscience.ru/com/lib/5033


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Abstract:

An example of PEST-analysis variant application as an instrument of consumers’ preferences survey in the energy producing materials market for controlling the fuel and energy industry of national economy is presented herein.







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