Gagauz Alina Alekseevna – Postgraduate Student, Department of Marketing, St. Petersburg State University of Economics and Finance
Today intangible assets are becoming a significant strategic asset for a company. However, it is important that they worked for the company growth and development and were able to readjust to the new realities of a changing market. In this context the strategy of intangible asset management is becoming really significant, the key element of which is the marketing specialist at the enterprise.
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