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JEL classification: M39

To the development of classifications of retail chains in terms of their marketing adaptation to the requirements of an unstable market

Schepakin M.B., Oblogin M.V., Mikhaylova V.M., Sokolova L.I. To the development of classifications of retail chains in terms of their marketing adaptation to the requirements of an unstable market // Russian Journal of Innovation Economics. — 2019. — Vol. 9. — № 2. — p. 571-594. — doi: 10.18334/rp.20.5.40624

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The role of impressions in the consumer choice of B2B buyers (on the example of the commercial vehicles market)

Syumachenko-Drozdova Yu.N. The role of impressions in the consumer choice of B2B buyers (on the example of the commercial vehicles market) // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 4. — p. 905-916. — doi: 10.18334/rp.20.4.40595

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Internet marketing as an effective tool for the development of modern companies and increasing their marketing competence

Ketova N.P., Popovskaya M.A. Internet marketing as an effective tool for the development of modern companies and increasing their marketing competence // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 3. — p. 717-730. — doi: 10.18334/rp.20.3.40102

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The role of cognitive component in the products promotion on the example of ROSMEN Publishing House

Laricheva E.A., Nozdrina N.A., Radkova N.O. The role of cognitive component in the products promotion on the example of ROSMEN Publishing House // Creative Economy. — 2019. — Vol. 13. — № 3. — p. 545-552. — doi: 10.18334/ce.13.3.39968

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The basic rules and stages of development of industrial advertising

Shklyar T.L. The basic rules and stages of development of industrial advertising // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 2. — p. 607-614. — doi: 10.18334/rp.20.2.39945

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