M39 – Page 2 – BIBLIO-GLOBUS Science

Impact of communication policy of a public organization on image-making

Gurina M.A., Moiseev A.D., Shurupova A.S. Impact of communication policy of a public organization on image-making // Creative Economy. — 2018. — Vol. 12. — № 3. — p. 353-366. — doi: 10.18334/ce.12.3.38873

Neurotechnologies of visual merchandizing in retail trade

Panasenko S.V., Ramazanov I.A. Neurotechnologies of visual merchandizing in retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 657-670. — doi: 10.18334/rp.19.3.38823

Special aspects of the use of internal and external marketing information by companies engaged in web development

Korobkov S.A. Special aspects of the use of internal and external marketing information by companies engaged in web development // Creative Economy. — 2018. — Vol. 12. — № 2. — p. 153-166. — doi: 10.18334/ce.12.2.38796

Consumer segmentation on the basis of the study of consumer behavior styles

Tsoy M.E., Zaleshin P.A. Consumer segmentation on the basis of the study of consumer behavior styles // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3313-3326. — doi: 10.18334/rp.18.21.38543

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution // Creative Economy. — 2019. — Vol. 13. — № 9. — p. 1807-1826. — doi: 10.18334/ce.13.9.41024

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception // Creative Economy. — 2019. — Vol. 13. — № 8. — p. 1573-1596. — doi: 10.18334/ce.13.8.40885

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 2. Features of emotional preferences

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 2. Features of emotional preferences // Creative Economy. — 2019. — Vol. 13. — № 7. — p. 1379-1400. — doi: 10.18334/ce.13.7.40839

Identification of intellectual capital in the networks of informal relations in the organization: the case of the Russian service company

Galeznik I.A., Kelchevskaya N.R., Pelymskaya I.S. Identification of intellectual capital in the networks of informal relations in the organization: the case of the Russian service company // Creative Economy. — 2019. — Vol. 13. — № 6. — p. 1185-1204. — doi: 10.18334/ce.13.6.40752

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 1. The emotional aspect of a general solution

Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 1. The emotional aspect of a general solution // Creative Economy. — 2019. — Vol. 13. — № 5. — p. 1003-1026. — doi: 10.18334/rp.20.5.40686

Brand as a tool for managing the marketing behavior of the subject in the conditions of structural modernization of the production sphere

Khandamova E.F. Brand as a tool for managing the marketing behavior of the subject in the conditions of structural modernization of the production sphere // Creative Economy. — 2019. — Vol. 13. — № 7. — p. 1357-1378. — doi: 10.18334/rp.20.4.40625

JEL classification: M39

Impact of communication policy of a public organization on image-making

Neurotechnologies of visual merchandizing in retail trade

Special aspects of the use of internal and external marketing information by companies engaged in web development

Consumer segmentation on the basis of the study of consumer behavior styles

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 2. Features of emotional preferences

The market of services of entertainment centers: a look through the prism of image-forming factors. Part 1. The emotional aspect of a general solution

Brand as a tool for managing the marketing behavior of the subject in the conditions of structural modernization of the production sphere

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