ISSN: 1994‑6929 (print), 2409‑4684 (online)

Kreativnaya ekonomika

Abstracted in RSCI, Ulrich's. Published since 2007 by Saint-Petersburg State University of Economics (Saint-Petersburg, Russia).

Vol. 15, Number 1 (January 2021)

Issue contents

Previous issue | Archive | Next issue

Popov A.K.

Trends in the development of national financial companies in the next technological mode_*

11-34

Orlova L.S.

Trends in the development and implementation of digital platforms_*

35-44

Khachaturyan M.V.

Risk management of business processes' digital transformation in the conditions of a pandemic_*

45-58

Batykovskiy A.M., Batykovskiy M.A., Kravchuk P.V.

Evaluation of the scientific research results carried out in order to diversify production at the enterprises of the military-industrial complex_*

59-74

Kabanenko M.N., Kolycheva Zh.Ya., Muradova S.Sh.

Particularities of the agricultural enterprises economic potential_*

75-92

Ishtiryakova L.Kh.

Public vehicle and taxis traffic in urban and rural localities_*

93-104

Sharipova O.M.

Some aspects of change management: approaches and recommendations for the best implementation_*

105-116

Stuglev A.A., Khodyko S.T., Lyubenova A.M.

Creative economy and the event industry. Significance for the city's economy_*

117-136

Chernyshov I.N., Baydova N.V.

Changes in trade as a factor in the labour relations transformation_*

137-150

Khandamova E.F., Shchepakin M.B., Bzhennikova D.G., Pisarevskiy V.M.

The image of a market entity as a tool for implementing its marketing-behavioral and social-moral image_*

151-168

Zakuskin S.V.

Segmentation of the target group based on consumer preferences_*

169-192

Lyovkin A.G.

Role of the marketing analytics system in the process of creating the customer-centric company strategy_*

193-210

Pukhalskiy A.N., Zheleznyova Yu.S., Kovalkova K.K.

Improving the inventory management of a healthcare institution in the context of multi-channel financing of medical care_*

211-222

Egorov N.A., Averin A.V.

Human resources management in professional sport: interaction experience between Formula 1 teams Red Bull and Toro Rosso_*

223-244

Zhdankin N.A., Simakov S.D.

The main tasks in solving the problem of disabled people employment (review)_*

245-264

Previous issue | Archive | Next issue